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8 Tips to Increase Response in Email
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Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:
1. Personalize- "A persons name is still the sweetest sound" Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.
2. Free- Offer something free: It's an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.
3. Tracking- Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder:
http://www.adminder.com
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