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Back to Basics in SEO
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There has been a lot of talk about Google and MSN's new algorithms and Yahoo's search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON'T PANIC!
If there is one guaranteed constant in this business it is that there will always be changes in the search engines' rankings. Our job, as search engine marketers, is to stay on top of the changes and to monitor how the change affects our clients' site's traffic.
I am actually excited about any algorithm change, because it means that the search engines should actually get better.
What follows is a "back to the basics" on getting good rankings:
Keyphrases
First things first: Always be sure to research the keyphrases you intend on using. Find out what keyphrases Internet users most often employ to find your product or service. There is no point optimizing your site for "online web marketing" if everyone types in "Internet marketing".
Once you have a list of potential keyphrases with a high amount of Internet traffic, comb over that list and see which keyphrases best describe your product or service. These are the ones you should consider.
Here are some sites that can help you in your research: |
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